Obvious


Obviously

Twitter, Inc.

When we started Obvious in October of last year, we had a good feeling about Twitter. However, it had been launched publicly three months before and was only growing slowly. I wouldn't have guessed that by March it would be consuming all our resources (our weekends, our servers...).

As I've mentioned before, the plan for Obvious is to build a series of products, which hopefully gain from being part of the greater whole. I also said, "When justified by growth, resource needs, and desire of the team, we will spin off growing properties to form their own entities...."

The time has come for Twitter to make that leap. We're happy to announce that Twitter is graduating from the home of Obvious and becoming its own company—appropriately named, Twitter, Inc.

What does this mean? By some measures, it's just a legal technicality. Because we haven't had time to devote to anything else, Twitter is the only thing Obvious does (except for some occasional maintenance on Odeo, which will continue until we transfer it to its new owner). And all the people who work for Obvious will continue to work on Twitter (albeit, in different capacities in some cases).

The reason for the shift is because, as Twitter continues to grow, it will gain less from being under the Obvious umbrella and perhaps even push that umbrella until it flips inside out. Which doesn't make the umbrella happy, and just gets in Twitter's way. Perhaps I took the metaphor too far. The point is, we have big plans for Twitter, and it should stand on its own.

The CEO of Twitter, Inc. will be Jack Dorsey. Besides being the genius behind the Twitter idea, Jack has shepherded the project from its humble beginnings to this day. The rest of the team (currently, seven others) will continue their roles.

My title is co-founder—in addition to board member and investor—so I'll continue to be closely involved and helping out in many ways for the foreseeable future. Twitter is still my main concern, and I have no desire to create distractions from that. But this does clear the way for Obvious to pursue new projects when the time is right.

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28 Comments:

Blogger Christopher: Congrats to you guys -- Sacca
4/18/2007 12:14 PM  
Blogger Eric: Congrats, all!

-Case, from NYC
4/18/2007 2:49 PM  
Blogger Dmitry Chestnykh: Congrats... but I don't get it :)
4/18/2007 2:59 PM  
Blogger Chris Heuer: really glad to see this - excited about the potential for this as an independent entity...
4/18/2007 3:31 PM  
Blogger Digital: Way to keep your eye on the ball. Congrats!
4/18/2007 3:52 PM  
Blogger Heather: huzzah
4/18/2007 3:58 PM  
Blogger Santosh: Good Wrok, Ev, and team. Congratulations Jack Dorsey.
4/18/2007 4:12 PM  
Blogger 53cubed: Congratulations! Go Twitter!
4/18/2007 4:30 PM  
Blogger Chris: Right on.
4/18/2007 9:28 PM  
Blogger Matthew Knight: cool - will be interesting to see how this helps twitter in the future months, now you've pushed it from the obvious nest.
4/18/2007 11:52 PM  
Blogger Soyapi: Congrats and Best Wishes!
4/19/2007 1:41 AM  
Blogger Sebastian: @dmitry
Two reasons:

1. Investors can buy stakes of Twitter without having control over other Obvious Inc. products.

2. Seperate teams make it easier to develop other products.

So over the time, Obvious Inc. will become a holding organisation that test-tubes projects and spins them off if they have market potential.
4/19/2007 5:30 AM  
Blogger Brainspackle: Twitter = Stalking 2.0
4/19/2007 6:17 PM  
Blogger Scilla: I love Twitter and I congratulate you all on a great product. look forward to more great things!
Scilla Andreen
CEo & CO-Founder IndieFlix.com
4/24/2007 5:29 PM  
Blogger gringodownsouth: Twitter is really hot right now, way to go! Nice blog, it's all about the quality content, keep it up! I want to add you to my blogroll at http://www.gringodownsouth.blogspot.com/ I know it's waaay different than your blog but check it out and let me know what you think, then add me too.
5/02/2007 8:07 PM  
Blogger donk.usa: I just joined Twitter, but have been seeing the name around the Blogosphere for sometime. In my first 10 minutes of using I must say I am very impressed. I will be doing a blog review today as well. Thanks to Steli from SuperCoolSchool.com.
5/07/2007 7:31 AM  
Blogger psychic17: HOLA!!!
wasup ??
just saw ur blog find it really kool,it really rocks man hey i've got this really kool!!nd krazyy kinda website check out the link below
http://www.bigadda.com/Boss/quiz.php?type=web&uid=308

it rockzzz.....

cheerrzzz..!!!!
5/29/2007 11:03 PM  
Blogger Mark Molckovsky: I want to apply to Obvious
7/17/2007 8:21 PM  
Blogger Get links for software download: Do u want to share the blog link with me?

I have created my blog at 9th July 2007.

Till today 10000 Visitors visited my blog.

my blog adress: www.softwaredownloadlink.blogspot.com

if you are agree then mail me at biplab4help@gmail.com
9/04/2007 3:40 AM  
Blogger Mike: Hello,

We would like to do an interview with you about your blog for
www.BlogInterviewer.com . We'd like to give you the opportunity to
give us some insight on the "person behind the blog."

It would just take a few minutes of your time. The interview form can
be submitted online at http://bloginterviewer.com/submit-an-interview

Best regards,

Mike Thomas
9/20/2007 6:46 PM  
Blogger poetscall: I heard about this website through reading Mr. Williams story on how he started and what he went through to get his dream started. I have a similar dream that I was hoping I could get some advice on from Mr. Williams. By the way congratulations on the obvious !!!!!!! I would like to tell you about my W.O.W.
10/08/2007 4:01 PM  
Blogger Bernardo Damian: Hi, my name bernardo , you can say me bernie. I got my own small company. we sell t shirt in mexico, with a positive vibe.. www.unomas.com.mx
Whan i saw about your page, i think it has a great potential, i hope you grow as fast as you can, and if google makes and offer.. say.. we are going to think about it.. well i wish you the best and think in mexico as a good market..
10/11/2007 6:10 PM  
Blogger Densis: buy cialis online
11/07/2007 12:23 PM  
Blogger Rajdeep: Hey Evan,

I really liked your ideas and the philosophy behind setting up the company.

I have an idea about a potential application, but I have no software skills to write any program. Would your company develop programs based on my idea?

Rajdeep :)
12/25/2007 3:21 AM  
Blogger Haute in LA: I'm ADDICTED to Twitter!!! How can I invest?? Is it too late?
2/19/2008 3:46 PM  
Blogger The IE Real Estate Show: Hey Evan,
You rock baby. I read about you in INC.

Any advice for me? I am a realtor (please, no real estate pokes) but more interestingly to you probably, I have a video virtual tour company called "VIRTUOO" pronounced virtue. www.virtuoo.com
I read that you are looking to invest in companies. I am looking for investors. We video homes for realtors and put them on our cable tv show in Temecula,CA for $149. We started in December and we have sold about 25 video tours.
Thanks and I'm gonna cut and paste this into an email to you,
George Hartline
www.virtuoo.com
3/05/2008 8:31 PM  
Blogger Teco: I'm writing on behalf of a Brazilian operator which is interested on enabling a Twitter short number to their clients so they can interact using SMS. I went through your blog as I couldn't find any other way to contact you. If you think this is an interesting proposition, please, I'll ask you to contact me at terence [dot] reis [at] gmail [dot] com. When contacted I'll be able to disclose the carrier and the proposition. Thank you, Terence Reis.
4/01/2008 8:26 AM  
Blogger Geek Ant: twitter... a stalking application! Stalking made simple...
4/19/2008 9:29 AM  

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This is the blog of Obvious Corp. Obvious Corp is a small company in San Francisco that builds stuff for people on the web.

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