Obvious Corp was started by Evan Williams, along with Biz Stone and other associates. Previously, Evan co-created Blogger (aka Pyra Labs) and ran it for four years before selling it to Google and then working there for a while. After that, Evan was CEO of Odeo, a venture-funded startup. Biz Stone helped create Xanga, wrote two blogging books, worked at Google and also Odeo. Much of the rest of the team came from Odeo as well and hav accomplishments too numerous to mention.

But we think Obvious is more interesting than what we've done so far.

Obvious was born out of twin desires: The desire to create great products that are innovative, beautiful and make a difference to tons of people. And the desire to create an environment for working that is equally innovative in a way that leads to greater success, sustainability, and satisfaction for both the company and its people.

We're not sure how it's all going to work, but we'll figure it out as we go along. Evan wrote more about how we got here on his blog, if you're curious: The Birth Of Obvious